Idea
Bring Anuel AA's universe into digital collecting. A card system — "Real Hasta La Muerte" — where every piece is a status object: 10,000 unique cards, with frame, protective plastic and photo treated as a luxury edition.
Insight
The design was resolved as a three-tier rarity system — Standar, Premium and Leyenda — each with its finish (blue, chrome, gold) and drop rate. The card anatomy and the full collection layout were defined, treating music as a collectible product.
