Idea
Title and lettering design proposal for Jhayco's "Ropa Interior" (Ft. Kendo Kaponi). A raw, metal/graffiti-styled lockup with the Timelezz seal and an aggressive title stroke — conceived as the single's key art.
Insight
This version was a creative proposal that was never approved. It is kept as part of the process: the lettering exploration, the featuring hierarchy and the Timelezz seal, showing how a typographic direction is built before the final pick.
