Idea
Anuel dedicates his third album to the figures who shaped him — Jordan, Tupac, Kobe, Mayweather, McGregor. The art direction turns that tribute into the iconography of a sports dynasty: the trophy, the locker room, the victory celebration. And with it, the message running through the record: falling isn't losing — legends never die.
Insight
Las Leyendas Nunca Mueren became a multi-platinum release and a milestone of Latin music. The creative direction covered the complete physical experience: album cover, gatefold digipak, CD art, booklet and photographic composition — every touchpoint built around the "legends never die" narrative. The concept ran past the packaging: five covers for special editions and a trilogy of videos recreating milestones from those idols' lives.
