Idea
Building the visual identity of one of the heaviest names in rap: Rick Ross. The key piece places him on a throne, in a marble and gold hall, with the Maybach Music crest presiding over the scene. The artists brand told as what it stands for — the boss at home.
Concepto
The whole system rests on a single code: gold, marble and shadow. The photorealistic composition places the artist inside an impossible set, with light falling from the staircase as in a classical portrait. The result is a language of luxury that works the same on a cover, a billboard or a phone screen.
