Idea
Back to where the legend began. "The Beginnings" revisits Anuel AA's first era — Real Hasta La Muerte — with a raw, cinematic art direction: blood red, serif lettering and the portrait of the young artist build the mythology of where it all started.
Insight
A "Spiff TV presents" project developed as a full universe: cover, tracklist, physical disc mockups, merch (tees and hoodies) and outdoor campaign. The creative direction keeps a single visual code — vintage, dark and aspirational — across every touchpoint.
