Idea
Give visual form to an emerging artist's debut. Yetsi — a Venezuelan singer, dancer and songwriter based in Miami — introduces her EP "Sunset," and the challenge was to translate that energy into a full identity: logotype, art direction and a poster campaign positioning her as a rising force in Latin music.
Concepto
A liquid-chrome Y2K aesthetic: molten metal, reflections, water droplets and a melting chrome lettering. Cold blue and silver build a futuristic, sensual world that matches her sound — a fusion of Latin afro pop, house, dancehall, R&B and reggaeton.
